Being High-Touch in a High-Tech World

Being High-Touch in a High-Tech World

Webinars, Shwebinars, Social Media, Twitter, Pinerest, Facebook…’s endless. Free this, free that, the internet is chock full of information. And, it’s available to us all. There is never a lack of information, and all you need to do is type in the subject matter in the “search button”. Voila! The information you requested appears for you to gobble up and utilize immediately.

Sometimes it’s easier to stay at home, work from home, see clients from home, and then we get homebound. Not so good. We forget what it’s like to be with people. People buy our services. People buy us. And according to the popular song made famous by Barbra Streisand….”People who need People are the luckiest people in the world.” So true. As entrepreneurs, we need people. This is High-Touch.

Today, an antidote to the clutter of the web, is a Signature Talk which you design and can be given anywhere your target audience attends. Do you have one? Have you designed one? Is it effective?

I’m often told by people that they have a signature talk or presentation. People tell me, “I’m comfortable speaking in front of groups.” But the truth is, most people are ill-prepared for such an important marketing strategy for their business. They are talented, smart, and would deliver a great service. However, most miss the mark in creating, delivering and monetizing from their presentations. They have simply not been trained and coached. They are not practiced, don’t know how to use a/v, a mic, or how to engage manage a room. They remain in monologue, lifeless. This can be a simple fix, and you’re worth it.

During my lengthy career, I’ve spent a significant time teaching workshops and coaching corporate executives on the fine art of “Executive Presentation Skills”. I used to work for a company in Boston that was the leader in this field, and my clients came from Delta, The Coca-Cola Company, Eli Lily, Proctor and Gamble, Sharp, Merck….bla bla bla. It was great fun. And, I’ve been giving presentations, delivering training, and facilitating workshops for my entire career. I have developed a muscle. I am effective. And, I’d like to help you, get more clients, make more money and live with more freedom and joy… helping you craft a talk/presentation that delivers!

I’ve loved providing this service in a VIP Day with clients, and celebrate with them as they share the results. The day focuses on you, organizing your message, highlighting your unique system, engaging your crowd, developing and extending your offer….and all the little details that make the difference.

I invite you to reach out to me and schedule a complimentary Cash Infusion Call, focusing our time on your speaking and your message. My stand is that Entrepreneurs Prosper.  Speaking is a tool that leads to prosperity, and making your impact. Your future depends on you! Your clients are waiting for you! I’m ready to serve you. Let’s link arms and do this.

Cold-Calling: Overcoming Phone-a-phobia

Cold-Calling: Overcoming Phone-a-phobia

To cold call or not to cold call, that is the question!  Some say cold calling is dead. I say cold calling can be just one of an entrepreneur’s sales strategies. It is one bow in the quiver of sales tools that every entrepreneur should employ as they build their business. As part of a well-rounded marketing and sales strategy, it can suddenly surprise you when you get to take a “next action”, or even get the long-desired “yes”!

Cold calling is a crapshoot. You either get somewhere, or you don’t. So, if you are someone who envisions success, then why not see yourself successful. Progress fuels productivity. In fact, some days I think cold calling is actually fun. Why, you ask? Because I say it’s fun! Life shows up in our view, so create a happy, joyful and successful view and give it a whirl. Have fun, play with wild abandon, and of course, do not be attached to the outcome. You just might end up with a very profitable day!

I once had a friend who wore a silly hat, a court jester’s hat, when he had to smile and dial. He did this to take all significance out of what he was doing. He was intentional, success-oriented, but wanted to lighten up his “fear factor” and call reluctance syndrome. I loved that idea! So, in the past, I’ve worn silly noses, placed sticky note hearts along the border of my lap top monitor, and did a silly dance to get myself into “state” before I began my calls. Yes, I was afraid. Mindset plays a big part of getting ourselves ready to pick up the phone. So why not create a state of readiness and being of service.

Most of us have no problem if our phone rings, but it’s a very different feeling when we hold the dial pad in our hands. Let’s look at some ways to overcome our phone-a-phobia!

  • Know who you are calling and why. Be sure they fit inside of your ideal target market.
  • Be clear on the purpose of your call. Is it to set an appointment? Request a speaking engagement? Offer a product or service?
  • Be upbeat and “smile” through the phone lines. Enthusiasm is catchy!
  • Bring a sense of play and joy to the exercise of calling. Just do it to do it.
  • Be clear on what to “ask” at the end of your call. Have a next action ready to suggest.
  • Be purposeful in turning your cold call into a warm possibility.
  • Be prepared for rejection. No’s are clear, and there is always an “ask” after a no is received.
  • Create an incredibly powerful conversation opener.  Delivering this opening line with confidence and ease, will determine how the rest of the call will go.
  • Never start with “I’m so sorry to interrupt you….”. Rather, “I’m excited to share….”
  • Don’t rely on cold calls as your main sales tactic. It’s only one method of many that are available for us today. Use them as a beneficial part of your overall marketing and sales strategy.
  • Be willing to have fun, be generous and make a difference, regardless of the outcome!