Everyone is not your potential customer, nor is everyone part of your ideal target market.  In fact, when you do this, you cause yourself to work much harder than you need to.   I know.  I’ve been there, and I learned some very difficult lessons, and swallowed several bitter pills.

In the early days of my business, I spent a lot of time yapping with people who didn’t want to hear about what I was offering.  If they looked at me as a “deer in the headlights” I just kept yapping. The fact that they were not engaged with me didn’t really connect.  I was in a monologue with myself. Not good, and not effective.  I took some hits.  However, since I rebranded into Get Clients Everywhere, I learned how to connect with people who want to hear what I have to say.  They want to hear what it takes to be a successful entrepreneur or business owner.  My messages, whether in emails, newsletters, blog posts, articles, workshops or social media all are designed to speak to the concerns of entrepreneurs?

The power of our words and messages in marketing is invaluable. Creating and sharing high-quality and useful content, allows a tribe to be built, attracting fans, and then the audience comes to you. Imagine having sales conversations with people who want to have conversations with you.  Imagine people registering for events, workshops, and programs all because they are resonating with you, your message, and your stand.

Most people hurt their efforts by selling without any marketing.  And they are selling to people who have not expressed an interest or invited the conversation.  It’s just not effective for either party .People hate to be “sold”.  Yet, they love to “buy”.  Our job is to get them interested, hungry, and willing to buy.  So, stop selling to everyone!

Here’s to many more “yes’s” coming your way

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