I spend a lot of time with people at events, networking groups, conferences and places where women entrepreneurs frequent. I see it all. I hear it all. And there is one thing that frosts me. Ok, I’m going to share my sentiments about an important topic, and I hope you’ll listen, read, and take my comments under advisement. It’s so important for you to understand this. Though I don’t mean to be rash and somewhat harsh, I do want to grab your attention. Maybe I really want to give you a bop on the top of your head.
Stop using “cutsie-poo jargon”. Stop using someone else’s coveted voice when sharing your elevator pitch. Stop using marketing words and descriptors that don’t really resonate with you.
Just speak to your clients, colleagues, and potential clients, in language that resonates with them, and that is authentic to you.
You don’t have to be like anyone else. You don’t need to pretend you are like someone else that you admire. You don’t need to change your voice, sound different than you do when you are engaged in a simple conversation. Just be you. People are going to buy you, not a pumped up version of yourself who is using words, language and terms that you basically just discovered. I know they say “imitation is the highest form of flattery”, but consumers are smart, and they can cut through the veil of pretense in a heartbeat. So, if this is striking a chord, maybe even giving you a stabbing pain in your gut, then there is some truth to what I’m urging you to do. Just be yourself. Do the work for yourself, and don’t copy the work that others have done for themselves. Be the best version of yourself. If you sell on pretense, fake energy and enthusiasm, while using a small and excited voice, then you have to keep up that pretense with your clients. Can you spell EXHAUSTION?
I’m rooting for you, cheering you on, because I know you mean well. Don’t rip yourself off by pretending to use someone else’s marketing words, jargon, and being a fake version of yourself, just to appease yourself. People are smart, and they will suspect your ingenuine ways…..and they will keep away from you. You will be attracting skepticism, lack of trust, and buyers reluctance from people who might otherwise desire to work with you.
Got it? Stop it. If you find yourself confused about my message, please reach out to me. My clients and colleagues often say the most brilliant things when no one is listening….other than me. I love highlighting their brilliance, and help them capture what they say authentically, truthfully, when no one is supposedly watching. I’m listening, and reflecting the brilliant words and messages that come out of your mouth. You’ve genuinely got it. Thanks for listening/reading.